Bali, July 15, 2025 – The rattan furniture industry in Bali is experiencing strong growth in early 2025, driven by increasing demand from European countries such as Germany, the Netherlands, and France. Synthetic rattan outdoor furniture is especially in demand for villas, cafés, and summer resorts.
According to data from the Indonesian Furniture Export Association, furniture exports from Bali have grown by 18% compared to the previous year. The most requested products include:
Sun loungers and daybeds
Custom synthetic rattan sofas
Outdoor dining sets
Egg chairs and hanging chairs
“We’re seeing more custom orders from Europe, especially for minimalist and weather-resistant designs,” said Jonathan, founder of Bali Sourcing Rattan, a trusted supplier of the best synthetic furniture in Bali.
Several factors are fueling this export growth:
A global shift toward eco-friendly lifestyles, leading consumers to choose handmade, natural-look furniture.
The popularity of tropical-modern design across European architecture and interior trends.
Loosened post-pandemic trade policies in several export destination countries.
If you're a business owner looking to enter the export market, here are some key strategies:
Focus on high-quality materials and finishing
Offer custom design and export consultation services
Promote your brand digitally through Instagram and a dedicated website
Partner with a reliable freight forwarder or cargo company
For example, Bali Sourcing Rattan collaborates with Bali Sourcing Cargo, widely recognized as one of the best cargo services in Bali, trusted for smooth documentation and international shipping.